AI-Powered B2B Marketing

Your team,amplified.

Small B2B marketing teams can't always hire their way to the top — but they can outwork, outsmart, and out-execute. We embed AI into the way your team already operates so you compete at a level that feels impossible for your size.

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111%

increase in MQL volume

60%

reduction in CAC

43%

increase in marketing SQLs

88%

increase in company revenue

About Heaps Consulting

Built for lean teams who are done being outspent and ready to outsmart.

Heaps Consulting was founded after 15 years spent inside B2B marketing teams — turning around underperforming functions, launching new brands, and driving the kind of pipeline growth that gets noticed at the board level.

We saw the same pattern everywhere: smart marketing leaders with too much to do, not enough people to do it, and a growing gap between what larger, better-funded competitors could execute. AI changes that equation. Our focus is helping lean B2B marketing teams implement the AI processes and systems that turn a team of three into a team that operates like ten.

See How It Works

What We Do

Strategy, execution, and AI-powered workflows — built for teams of 1–5.

We don't hand you a strategy deck and disappear. We get in the weeds with your team, build the systems, and make sure everything actually runs.

Fractional CMO Strategy

Full-funnel planning & prioritization

Go-to-market Execution

Campaigns built and deployed

AI Workflow Integration

Embedded into how your team works

Fractional CMO

Marketing Strategy and Execution

You get senior-level strategy without the senior-level headcount. We align your marketing plan to your pipeline goals and stay in the weeds with your team to make sure it gets executed — not just documented.

Full-funnel demand gen strategy tied to revenue targets
Go-to-market planning for new products, launches, or rebrands
Hands-on execution — no strategy decks gathering dust

Targeted Campaigns

Paid search, paid social, ABM

Lead Funnel Optimization

MQL to SQL conversion improvement

Sustainable Lead Systems

Built to scale without more headcount

Lead Generation

Pipeline That Doesn't Stall

We design and execute lead generation programs that bring in the right buyers — not just more volume. Your pipeline should be something you can predict, not something you cross your fingers about.

Paid search and social campaigns built for B2B conversion
ABM strategies targeting high-value accounts
Lead funnel optimization to improve MQL-to-SQL rates

AI Agents for Marketing

Content, demand gen, and campaign ops

Martech Stack Optimization

HubSpot, Salesforce, and beyond

Team Productivity Systems

More output, same headcount

AI Implementation

AI Workflows Built for Your Team

Most teams dabble in AI. We build the operating system — a cohesive set of AI workflows embedded into your actual demand gen and content operations — so your team produces more without burning out.

AI agents for content creation and campaign execution
Workflow automation that cuts time-to-launch on campaigns
Martech integration so your stack actually talks to each other

Proven Results

The gap between your team and a team 10x your size is closing. Here's proof.

Across SaaS brands, technology companies, and B2B growth teams, we've helped lean marketing functions compete at a level that surprised everyone — including their own leadership teams.

Book a Strategy Call

111%

increase in MQL volume YoY

43%

increase in marketing-sourced SQLs YoY

60%

reduction in customer acquisition cost

88%

increase in company revenue

Client Perspective

“

Working with Heaps Consulting changed how our marketing team operates. They didn't just bring a strategy — they built systems our team actually uses. Pipeline became predictable, our output doubled, and for the first time, we felt like we were competing on equal footing with companies twice our size.

Brandon Jeppson

VP Marketing, Consulting Client